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VETSAK/BRAUD TOUR 1998
Johan Truter
Agri-economist, VinPro (SA) Consultation service

In September 1998 a group of South Africans visited France as the guests of the South African company Vetsak and the French company New Holland. Various wine cellars, vineyards and other sights were visited.

1 Braud plant
The highlight of the tour was undoubtedly the group's visit to the Braud plant at Coex, France.

The Braud plant is situated on a factory site of 25 hectares comprising a surface of approximately 245 000 m&#sup2;. The plant comprises modern technology, is highly automatised and employs only 207 employees. The production plant comprises a surface of approximately 26 000 m&#sup2; and provides work to 120 of the 207 employees. A working week consists of 38 hours flexitime. The production plant is divided into three divisions; a section for cutting, mould pressing and machinework (35 employees), a welding section (40 employees) and a surface covering and fitting section (45 employees).


A Braud in the making on the assembly line

In the plant more than 3 000 tons of raw steel are processed annually, while more than 20 tons of welding bars and 15 tons of paint are used. The manufacturing time of one machine is approximately 300 hours with a daily output of between 2 and 5 machines.

A self-driven Braud harvester comprises the following components:

Spare parts purchased2 000 components
Spare parts manufactured1 000 components
Nuts, bolts, etc.6 800 components
Total9 800 components


Members of the group visiting a Chardonnay vineyard

2 Distribution of machines
According to Philippe Bohn of New Holland approximately 8000 machines are distributed throughout the wine producing countries of the world. Braud serves the following markets, with the approximate number of machines (self propelled and pull type) indicated alongside:

France6 700 units
Germany732 units
United States95 units
Italy183 units
Australia8 units
South Africa182 units
Spain62 units
Chile36 units
Israel15 units
Argentina8 units
New Zealand3 units
Switzerland14 units
Total8 038 units


The undercarriage of a Braud Saphire

3 Historic milestones

    The companies Braud and Vetsak (which respectively manufacture and import Braud machines to South Africa) have reached various historic milestones. The highlights are:
  • 1870 Braud, a manufacturer of threshing machines, is founded in St Mars La Jaille, France.
  • 1895 New Holland Machine Company is founded in Pennsylvania, USA.
  • 1947 Sperry Corporation takes over New Holland Machine Company and forms Sperry New Holland.
  • 1947 Hesson, manufacturer of hay and silage harvesters, is founded in Kansas, USA.
  • 1964 Sperry New Holland obtains the controlling share in Claeys, the biggest manufacturer of self-driven grain combines in Europe.
  • 1950 The Free State and Transvaal Central Purchasing Co-operative (Vetsak) is founded on 5 June with main activities being inter alia the purchase and marketing of fencing material.
  • 1975 Braud introduces its first self-driven grape harvester, the 1020 model.
  • 1982 Vetsak imports the first Braud harvesters to South Africa.
  • 1986 Ford Motor Company takes over Sperry New Holland and forms Ford New Holland.
  • 1988 Hesson and Braud combine forces as Hesson-Braud, based in Coex, France.
  • 1988 Hesson-Braud joins the FiatGeotech group.
  • 1991 FiatGeotech purchases the Ford New Holland company and is known as N H Geotech.
  • 1993 N H Geotech undergoes a name change and becomes known as New Holland, the name under which the company is trading today.


After a manufacturing process of 300 hours the Braud is completed

4 Acknowledgements
A personal word of thanks to the companies Braud and Vetsak for the wonderful opportunity to visit another wine country, and to Neil Anderson and Hans van der Berg of Vetsak for the work behind the scenes, to Sakkie Nel of Vetsak for the prior arrangements, his patience and "endurance" during the tour and lastly to Philippe Bohn of New Holland Braud for the arrangements in France.



The tour group at the Braud plant, Coex, France

Back l.t.r: Philippe Bohn (Braud), Ferdie Roux, Pieter Haumann, Jacques Kriel, Rupert de Vries, Kosie Fouché, Prop Lategan, Wouter de Wet (Sr), Roelf du Toit, Cecil le Roux, Jurg Jurgensen, Paul Roux, Pierre Jordaan, Oubaas van Zyl, Dirk Brand, Gideon Visser, Willian Theron and Wemmie van Zyl

Front l.t.r: Pieter le Roux, Johan Truter (VinPro), Wilhelm Laesecke (WPK), Johan Hamman, Eduard Conradie, Gert Visser, Fanie Rogt, Sakkie Nel (Vetsak) and Wouter de Wet (Jr).

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